Los Angeles rock trio senses cultivate a unique pop-rock edge by utilizing dark synths, driving guitars, pounding drums and unique storytelling. The band, which originated when singer Madison Taylor met guitarist Josh Bissell and drummer Nick Sampson on Craigslist, prides themselves on their anthemic, relatable songwriting.

Leading into the release of their debut EP, take me out of here, LA-based trio senses have announced they will be joining viral pop-rock singer Leah Kate on her upcoming "The Super Over Tour" this fall followed by 5 dates with Boys Like Girls.

We spoke to senses about the upcoming tours, some of their favorite moments on stage, and new music plans!

Unlocking the secrets to success in the dynamic world of the music industry is an ongoing pursuit, and one that often requires the wisdom and guidance of those who have experienced its ever-changing landscape. Throughout the years, Lakeside has had the privilege of sitting down with a myriad of talented music industry professionals, from renowned artists and producers to managers, and executives. In this comprehensive blog, we have gathered a treasure trove of valuable advice and insights shared by these industry professionals.

With over ten years of experience with one of the world’s biggest media production companies, The Walt Disney Company, Sandra Cerrone, also known as DJ Sandra Dee, has a keen ear for music listened by the masses. Hard working and dedicated, Sandra has interviewed more artists than there are days in a year! 

This week we talk to DJ Sandra Dee about her passion for music, the importance of persistence & hard work and her advice for aspiring women in the industry.

John Roberts is a cast member of the EMMY Award-winning “Bob’s Burgers” as matriarch Linda Belcher which landed him first EMMY nod in the category of “Outstanding Character Voice-Over Performance”. John’s first release of 2023 is a return to pop with his single “Danger” a moody mid-tempo 80’s esq bop produced by Junior Sanchez that offers an exciting musical landscape filled with pulsating sounds and throbbing rhythm as well as Roberts vibrant and signature vocal style that brings the music to life.

This week we talk to John about his career, the inspiration behind “Danger” – drawing from his personal experiences and the challenging social climate, and his insights into finding balance amongst creative pursuits.

For most singer/songwriters, the thought of recording a cover song may sound intimidating or unoriginal. There seems to be a looming fear that the artist will miss an opportunity to be discovered and known for their original works–but this is rarely the case! In addition to recording and promoting your own music, covering songs is another useful tool to keep up the momentum surrounding your music. For newer artists cover songs can help with discovery for new fans and listeners.

Jonathan Shuford talks about his journey through the music industry – discussing the accomplishments and challenges of developing and maintaining the legacy of 107.5 The River in Nashville, one of iHeart’s Flagship stations, and so much more.

Mid-way through last year, music industry veteran Chris Maltese joined music technology platform Vydia as a Director of Label & Artist Relations. As part of this role, Maltese manages a Label & Artist Relations team, located on both coasts, while assisting in client acquisition and onboarding. He is also working with the sales support team to perform due diligence and work cross-functionally with legal and finance to structure content investment deals. 

This week we talk to Chris Maltese about his journey in the music industry over the past 20 years – from working within organizations to launching his own management company Chris shares the highs, lows, and everything in between.

Phil Guerini is the CEO of Jonas Group Entertainment, having taken the job in May after 28+ years at the Walt Disney Company, most recently as Disney Channels Worldwide VP, Music Strategy and Radio Disney Network GM.

Check out this exclusive interview with Phil Guerini to learn about his storied journey through the music industry and get his view on the drive, self motivation, commitment and resilience that it takes for developing artists to achieve long lasting success!

Canadian singer/songwriter Olivia Lunny delivers a dynamic breed of alt-pop, instantly infectious but full of emotional depth. 2021 & 2022 were massive years for Olivia, where she inked her own label imprint distribution deal w/ Universal Music Canada & globally through Virgin Music, received the Young Canadian Songwriter Award from the SOCAN Foundation, and released her self-titled full-length debut.

This week we sit down with Olivia Lunny to talk about her journey pursuing a career in music, touring, and plans for 2023!

Pop/Rock artist, writer & producer KEVIN RUDOLF is best known for his certified triple platinum top 5 hit “Let It Rock” featuring Lil Wayne which sold over 5 million copies. Born and raised in NYC, Rudolf picked up his first guitar at age 11. Soon after he started recording, writing, producing, and playing all of the instruments by himself. Rudolf was signed by Madonna to her Maverick Records imprint and released his first album in 2001. He later signed to Cash Money Records and released his following 2 albums. Rudolf was the first non hip-hop artist on the Cash Money label. Rudolf is also an accomplished songwriter having crafted multiple hit records for DJ Khaled, Keith Urban, Cobra Starship, Flo Rida, Selena Gomez, Gavin Degraw, Leona Lewis and many others.

This Christmas Jeff Timmons, Drew Lachey and Justin Jeffre, of the internationally acclaimed, multi-platinum, Grammy Nominated selling group 98 Degrees, team up with members from All-4-One and O-Town for A Boy Band Christmas, releasing a cover of the holiday classic, “O Holy Night.”

Recently Jeff Timmons sat down with us to discuss the current Holiday Tour, the shift in the music industry since launching 98°s, and maintaining a passionate fan base through the years.

Lakeside Management Group has (2) Independent Artists on the BILLBOARD TOP 40 CHART THIS WEEK with the debut of Charlotte Sands “Dress”! That means Lakeside has as many artists represented this week as Interscope, Warner, Epic, and Capitol. We are very humbled by this fact and to be competing with some of the most iconic labels and elite promotion teams in the record business.

Raised on the pop-punk bands of the early 2000s and rooted in the storytelling of folk singer-songwriters, Charlotte Sands combines upbeat melodies with unabashedly honest, self-reflective lyrics. Sands describes her music as “a safe space for listeners to feel accepted and celebrated for their weirdness and diversity.”

Her recent single "Dress" has amassed over 25 million streams since its release and also broke the Top 100 on the iTunes Pop Chart, and is currently inside the Top 50 at US Pop Radio. This week we talk to Charlotte about the success of her viral single “Dress,” life on the road, and advice for aspiring musicians.

FOR KING + COUNTRY is one of the music industry’s most respected and decorated duos. Brothers Joel and Luke Smallbone have won four GRAMMY Awards, seven GMA Dove Awards, a Billboard Music Award, 13 K-LOVE Fan Awards, and their nine #1 songs have produced an astonishing 1.8 billion career streams. The RIAA Platinum-selling act’s live show has been hailed as a must-see concert event that continues to wow sold-out crowds whether in the U.S.A, Australia, Germany, Netherlands, or New Zealand.

To celebrate the release of their brand new fourth studio album, ‘WHAT ARE WE WAITING FOR?’ we spoke with Josh and Luke about the creative process, their upcoming tour, and lessons learned from success and failure.

Dan took his passion for music and grew it into a career. He now runs a company that has helped the careers of dozens of artists including disco legend Gloria Gaynor, singer/songwriter Jason Mraz, and popstars Lauv and Madison Beer. Dan first started out as a club DJ before moving into radio and then a record company executive working with John Mayer, Destiny’s Child, Andy Grammar and more. After years of working for Columbia Records, Universal Motown and Virgin Records, he launched his own company that now encompasses radio promotion, artist management, event production, an influential blog and a foundation that partners with nonprofit organizations whose work impacts thousands of lives every year. Find out how Dan turned his love for music into a successful company that helps others launch — and reach — their dreams.

Marc E. Bassy is a San Francisco native, currently based in Los Angeles. Marc has spent the past few years building cache as one of Pop and R&Bʼs most promising and unique voices, while taping a premier mix of associates to assist including Kehlani, YG, G-Eazy, TY$, Thundercat, Kyle, Blackbear, Tory Lanez, 070 Shake and more. After swerving in and out of label deals since 2016 Bassy started his own record label “New Gold Medal.”

This week we share our interview with Marc E Bassy, discussing his latest release, Little Men, the launch of his new label– New Gold Medal, his plans to be on the road in 2022 and more.

This week we share our interview with Marc E. Bassy, discussing his latest release, Little Men, accomplishments, and collaboration with G-Eazy.

2021. The year that we were all supposed to be back to normal. It’s also the year that just sort of became Diet 2020. But, as we all slowly came out of hiding, the creative types unveiled what they had been up to during quarantine. Music continued to push forward and shift despite minimal touring and virtual album promotion. Ways to reach the audience continued to evolve while that same audience spent more time than ever discovering new artists and music.

The word “breakthrough” can mean a lot of things. We hear that word now more than ever before with breakthrough vaccines, breakthrough variants and breakthrough cases. We’ve always heard of breakthrough artists who shot into fame with a singular project or song. It can also mean to advance or take a step forward which is exactly what these ten songs did for the pop format in 2021.

This week the Lakeside Entertainment Group blog features Kyd Money, discussing his latest release ‘Thankful’ and the power of positivity through challenging times.

Less than a month after pop singer/songwriter Mads Langer released his latest album, “Where Oceans Meet,” two tracks have already surpassed one million streams on Spotify: “Monsters in My Mind” with more than 3 million streams and the pop gem “Hanging With You” topping 1.3 million streams. At the same time, the album’s official single, “Lightning,” debuted at #35 on Billboard magazine’s Top 40 Indicator Chart.

This week we talk to Mads Langer about the songwriting and creation process of his new album, Where Oceans Meet, a collection of beautifully delicate pop songs about the dark and the light, love and hope, “Where Oceans Meet” was produced by Grammy-nominated songwriter/producer Eg White (Adele, Florence and the Machine, P!nk, Sam Smith) and features songs co-written by Evan Kidd Bogart (Rihanna, Beyonce, Lizzo), including both “Lightning” and “Hanging With You.”

Will Tenney is a music industry executive, entrepreneur, record producer, and multi-instrumentalist. Currently, as Head of Streaming Strategy & Promotion at Crush Music, he oversees campaigns for Lorde, Sia, Panic! At the Disco, Lennon Stella, and Green Day, among other artists. Tenney is also the co-founder of SunPop Music – an NYC-based record label and management consulting company.

In this feature Will shares his insights on streaming, offers valuable advice for developing artists, takes us through his journey in the music business, and much more!